About Soup

Sometimes the answer to big problems requires a fresh approach and the willingness to try things in small steps. We believe that we can put a dent in big humanitarian problems by implementing solutions from an unconventional perspective.

That’s what we do at Soup. We mobilize talented collaborators who use their expertise to break down overwhelming world problems into discrete projects. Soup’s work has also won design awards from AIGA and Adobe and formed partnerships with organizations such as the city of San Jose, Google, Nike, Facebook, and many more. Collaborate with us by emailing hello@soup.is.

Contact Us

Work on big problems.

We feel the urgency of big problems like poverty, hunger, homelessness, access to education, and global health. We’re not trying to save the world in one fell swoop—instead we identify areas where we can make a real difference, then work to provide creative, thoughtful, effective solutions.

Use good design.

Meaningful impact begins with thoughtful design. We use simple, people-focused design to raise awareness, communicate, and educate.

Inspire and mobilize others.

Meaningful impact begins with thoughtful design. We use simple, people-focused design to raise awareness, communicate, and educate.

Work differently.

We believe boldness paves the way for change. Sometimes old problems benefit from a new look. We opt for the unconventional path over the conventional when it means bigger impact and faster change.

Make an impact.

It’s all about delivery. We know we’re delivering because everything we do must be measurable. 1,000 maps for the homeless. 150 wells of clean water in Africa and India. 400 kids who are excited about taking care of their health. Affordable new homes for 100,000 people in the Bay Area in the next 10 years.

Make an impact.

It’s all about delivery. We know we’re delivering because everything we do must be measurable. 1,000 maps for the homeless. 150 wells of clean water in Africa and India. 400 kids who are excited about taking care of their health. Affordable new homes for 100,000 people in the Bay Area in the next 10 years.

The team.

Joshua To
Founder

William Fitzgerald
Policy & Comms

Pam Dorr
Program Director, Blocks

Derek Kim
Design

Sara To
Program Director

Michael Lee
Design